> ## Documentation Index
> Fetch the complete documentation index at: https://docs.alana.shopping/llms.txt
> Use this file to discover all available pages before exploring further.

# how alana's AI works

> understand how Alana uses your brand guidelines to generate personalized product content that sounds like you

## your AI knows your brand

Alana isn't a generic AI that generates content for anyone. It's trained on *your* brand — your voice, tone, keywords, and values. When you ask Alana to generate product content, it doesn't just create random descriptions. It creates descriptions that sound like *you*.

Here's how it works:

### step 1: you define your brand

When you set up your Alana workspace, you tell us about your brand:

* **Brand voice** — are you playful, professional, adventurous, minimal?
* **Key values and messaging** — what matters most to your business?
* **Target audience** — who are you selling to?
* **Tone guidelines** — formal, casual, funny, motivational?
* **Keywords and terminology** — specific words and phrases your brand uses

Think of this as teaching Alana to sound like you.

### step 2: AI learns from your guidelines

Alana takes all those brand guidelines and builds a model of your brand's unique voice. Every time you update your brand settings, Alana gets smarter about what you need.

### step 3: you ask for content

When you're creating a product and need a title, description, or bullet points, you click "Generate." Alana reads:

* The product details you've filled in (category, features, benefits, price)
* Your brand guidelines
* Similar products in your catalog (if any)

Then it generates content that fits *your* brand and *your* products.

### step 4: you decide

Alana suggests, but *you* decide. You can accept the suggestion, edit it, request a different version, or reject it entirely. You're always in control.

***

## why this matters

A generic AI might generate:

> "High-quality athletic footwear designed for performance-oriented individuals seeking superior comfort and durability."

But Alana, trained on *your* brand, might generate:

> "Fast shoes for people who move fast. Built tough, designed light, feels like your feet aren't even there."

The difference? The second one sounds like a real brand. It sounds like *you*.

***

## learn more

* **[Brand voice and tone settings](/help/brands/ai-voice-and-tone)** — how to tell Alana about your brand
* **[AI content generation guide](/guides/ai-content-generation)** — best practices for getting the best results
* **[How the AI engine works (technical)](/concepts/ai-engine)** — the technology behind the scenes