> ## Documentation Index
> Fetch the complete documentation index at: https://docs.alana.shopping/llms.txt
> Use this file to discover all available pages before exploring further.

# Managing multiple brands

> Learn how to work with multiple brands in one Alana Shopping workspace.

# Managing Multiple Brands

One of Alana Shopping's powerful features is the ability to manage multiple brands in a single workspace. This is perfect for agencies managing client brands, companies with multiple product lines, or organizations serving different market segments.

## Who Should Use Multiple Brands?

### Agencies

If you manage product data for multiple clients, each client gets their own brand within your workspace. This keeps everything organized and prevents accidental content mixing.

### Multi-Brand Companies

If your company sells through different brand names (e.g., "TechPro" for business products and "TechEasy" for consumer products), each brand maintains separate catalogs and AI voice settings.

### International Operations

Brands can represent different regional versions of your company, each with region-specific products and messaging.

### Product Lines

Large retailers often have distinct product lines. Each line can be a brand with its own voice, catalog, and content strategy.

## Workspace vs. Brands

**Your Workspace** = Your Alana Shopping account and team

**Brands** = Individual businesses/product lines within your workspace

Think of it like a filing cabinet:

* The **filing cabinet** is your workspace
* Each **folder in the cabinet** is a brand
* Each **document in a folder** is a catalog or piece of generated content

## Switching Between Brands

### From the Dashboard

1. Look for the **Brand Selector** in the top left or top navigation (usually shows your current brand name)
2. Click the dropdown
3. Select the brand you want to work on
4. The entire dashboard updates to show that brand's data

You can switch between brands instantly without logging out.

### Keyboard Shortcut (if available)

Some versions support `Cmd+K` (Mac) or `Ctrl+K` (Windows) to open a command palette and jump to a specific brand.

## Each Brand Has Its Own Everything

When you switch brands, you switch to a completely separate workspace:

| What's Separate       | What This Means                                                                 |
| --------------------- | ------------------------------------------------------------------------------- |
| **Catalogs**          | Products in Brand A don't appear in Brand B. Each has its own product database. |
| **AI Voice Settings** | Brand A might sound professional, Brand B playful. Settings don't transfer.     |
| **Generated Content** | Descriptions and tags generated for Brand A stay in Brand A.                    |
| **Team Permissions**  | You might have admin access to Brand A but read-only access to Brand B.         |
| **Usage & Billing**   | Some plans track usage per brand. Check your plan details.                      |

**Good news:** This separation keeps your data clean and prevents accidents.

## Adding More Brands

Your workspace can contain multiple brands. The number depends on your [plan and pricing](/help/account/plans-and-pricing).

To add a new brand:

1. Go to **Brands** in the sidebar
2. Click **Add Brand**
3. Follow the [Adding a Brand](/help/brands/adding-a-brand) guide

Each new brand is a fresh start with its own settings and catalogs.

## Managing Team Access

If you work with a team, you can control who sees which brands:

1. Go to **Settings** → **Team & Permissions**
2. Select a team member
3. Choose which brands they can access (often: Admin, Editor, Viewer, or No Access)

**Example:** You might give your design team access to the logo and branding for Brand A, but only your product team access to Brand B's catalog.

## Best Practices for Multiple Brands

### 1. Use Clear, Distinct Naming

Don't call them "Brand 1," "Brand 2," etc. Use real names so you (and your team) always know which is which.

**Good:** "EcoCare," "EcoCare Pro," "EcoBaby"

**Less helpful:** "Client A," "Project B"

### 2. Add Logos to Each Brand

With multiple brands, a logo makes it instant to recognize which brand you're working on.

### 3. Configure Voice & Tone Per Brand

Take time to set up [AI Voice and Tone](/help/brands/ai-voice-and-tone) for each brand so the AI generates content that matches each one's personality.

### 4. Document Your Brands

Create a quick reference in your team wiki or notes:

```
EcoCare: Sustainable products for eco-conscious living
- Target audience: 25-45, environmentally aware
- Voice: Friendly, trustworthy, approachable
- Admin: Sarah

EcoCare Pro: Sustainable products for businesses
- Target audience: Corporate sustainability managers
- Voice: Professional, detailed, authoritative
- Admin: Mike
```

### 5. Use Consistent Processes

If you manage catalogs the same way across brands, set up a standard process (e.g., upload format, naming conventions, review steps).

## Switching Brands as a Team

If you're on a team:

1. Each team member can switch to brands they have access to
2. Changes you make in Brand A don't affect Brand B (obviously)
3. Your team can work on different brands simultaneously without conflicts
4. Use comments and collaboration features to coordinate across brands if needed

## Billing with Multiple Brands

Depending on your plan:

* Some plans charge **per brand** (e.g., "includes 3 brands")
* Some plans charge **per workspace** (unlimited brands)
* Some plans charge **per content generation** (regardless of brand count)

Check your **[Plans and Pricing](/help/account/plans-and-pricing)** page to see your specific limits and how to upgrade if you need more brands.

## Common Workflows

### Agency Managing 5 Client Brands

1. Create a brand for each client in your workspace
2. Set up team members with access to their assigned clients
3. Each client gets their own isolated catalogs and AI content
4. Switch between clients throughout the day using the brand selector
5. Generate reports per client to show work done

### Company with Eco Line + Premium Line

1. Create "EcoCare Standard" and "EcoCare Premium" brands
2. Configure different AI voices (friendly for Standard, sophisticated for Premium)
3. Upload different product catalogs to each
4. Generate content separately, keeping the product lines distinct
5. Use generated content across your different sales channels

### International Expansion (UK, US, EU)

1. Create brands for each region: "MyBrand UK," "MyBrand US," "MyBrand EU"
2. Upload region-specific product catalogs
3. Configure AI to generate region-appropriate content (phrasing, units, terminology)
4. Manage translations separately per brand
5. Track which regions prefer which product types

## Common Questions

**Q: Can I move a product from Brand A to Brand B?**

A: Not directly. You'd need to export it from Brand A and import it to Brand B. Best practice: add products to the correct brand from the start.

**Q: Can brands share AI voice settings?**

A: Not automatically, but you can manually copy the settings from one brand to another if they should have the same voice.

**Q: What if I accidentally generate content for the wrong brand?**

A: Content is brand-specific, so accidental generation in Brand A doesn't affect Brand B. You can delete it from Brand A without worry.

**Q: Can I merge two brands?**

A: There's no automatic merge feature. If you need to combine brands, contact support for assistance.

## Next Steps

* **[Adding a Brand](/help/brands/adding-a-brand)** — Create your next brand
* **[Brand Settings](/help/brands/brand-settings)** — Configure each brand's details
* **[AI Voice and Tone](/help/brands/ai-voice-and-tone)** — Give each brand a unique voice
* **[Plans and Pricing](/help/account/plans-and-pricing)** — Check your brand limits and upgrade options

## Need Help?

Managing multiple brands is powerful but can feel overwhelming at first. If you have questions about structure, access, or workflows, our team is happy to help you set it up right.