> ## Documentation Index
> Fetch the complete documentation index at: https://docs.alana.shopping/llms.txt
> Use this file to discover all available pages before exploring further.

# What is Alana Shopping B2B?

> Understand the core features and capabilities of Alana Shopping B2B

## The Platform for Modern Product Commerce

**Alana Shopping B2B** is an AI-powered product content platform designed for brands and retailers who want to create, manage, and optimize their product catalogs effortlessly.

Think of it as your **central hub for product information** — where you can organize all your product data, generate rich descriptions powered by AI, and keep everything synchronized across your sales channels.

## Three Pillars of Alana

Alana is built on three core concepts that work together to help you manage your product business:

### 1. Workspaces

<Card title="Learn about Workspaces" icon="briefcase" href="/concepts/workspaces">
  Workspaces are collaborative environments where your team can organize brands, catalogs, and products.
</Card>

**Workspaces** are the foundation of how you organize work in Alana. Think of a workspace as a dedicated area for your team to work together. Within each workspace, you can:

* Invite team members and manage permissions
* Create and manage multiple brands
* Build and organize product catalogs
* Set workspace-level settings and preferences

Perfect if you're managing multiple business lines or client accounts — each gets its own workspace.

### 2. Catalogs

<Card title="Learn about Catalogs" icon="list" href="/concepts/catalogs">
  Catalogs are collections of products with shared attributes, organized for specific sales channels.
</Card>

**Catalogs** are where your products live. A catalog is a structured collection of products that share common attributes and are designed for a specific purpose — whether that's your e-commerce store, marketplace listing, or B2B portal.

Each catalog includes:

* Product information (names, descriptions, prices, SKUs)
* Images and media
* Inventory and stock levels
* Attributes and variations
* Channel-specific customizations

You can create multiple catalogs within a workspace for different sales channels, regions, or customer segments.

### 3. AI Engine

<Card title="Learn about the AI Engine" icon="sparkles" href="/concepts/ai-engine">
  Our AI engine generates product descriptions, optimizes content, and enriches your catalogs automatically.
</Card>

**The AI Engine** is what makes Alana powerful. It uses artificial intelligence to help you:

* **Generate product descriptions** — Automatically create compelling descriptions from basic product info
* **Optimize content** — Improve titles, descriptions, and attributes for better searchability and conversion
* **Enrich data** — Fill in missing information and suggest product categorization
* **Maintain consistency** — Ensure all product content follows your brand voice and guidelines

The AI learns from your existing content to match your tone and style, so everything feels authentically *you*.

## How It All Works Together

```
Workspace
├── Brand A
│   └── Catalog (E-commerce)
│       ├── Product 1 (AI-generated descriptions)
│       ├── Product 2 (AI-optimized content)
│       └── Product 3 (Enriched with AI)
│
└── Brand B
    └── Catalog (Marketplace)
        ├── Product A
        ├── Product B
        └── Product C
```

You create a **workspace**, add your **brands** within it, organize your products into **catalogs**, and use the **AI engine** to enhance your product content automatically.

## Who Is Alana For?

Alana is designed for:

* **Brands** that need to manage product information across multiple sales channels
* **Retailers** selling thousands of products that need consistent, high-quality descriptions
* **E-commerce teams** looking to scale product content creation without sacrificing quality
* **Marketplace sellers** who need to optimize product listings for discoverability

## What's Next?

Ready to get started? Here are your next steps:

1. **[Create Your Account](/help/creating-your-account)** — Sign up with your work email
2. **[Navigate the Dashboard](/help/navigating-the-dashboard)** — Explore the interface
3. **[Create Your First Workspace](/help/workspaces/creating-a-workspace)** — Build your first space

***

**Questions?** Check out our [FAQ & Support](/help/faq/contact-support) page or visit our [Developer Docs](/quickstart) if you need technical information.