Overview
A brand represents a distinct product line or company within your workspace. Each brand carries its own identity, logo, and AI specifications that shape how content is generated.
Brand properties
| Property | Description |
|---|
name | Brand display name |
slug | URL-safe identifier |
logo_url | Brand logo (stored in Supabase Storage) |
description | Brief brand description |
AI Specifications
Every brand can define an AI spec — a set of guidelines that the AI engine follows when generating or enhancing content for that brand.
| AI Spec Field | Purpose |
|---|
tone_of_voice | How the brand sounds (e.g. “professional yet approachable”) |
brand_objective | What the brand aims to achieve with its content |
target_audience | Who the content is for |
content_policies | Rules the AI must follow (e.g. “never mention competitors”) |
language_preferences | Preferred language and regional variations |
keywords_always | Words that should appear in generated content |
keywords_never | Words the AI must avoid |
custom_instructions | Free-form additional guidance |
The more detailed your AI specs, the better the generated content matches your brand voice. Invest time in tone_of_voice and content_policies for the best results.
Brand-aware AI
When you call any AI endpoint (/ai/chat, /ai/generate, /ai/enhance) with a brandId, the engine automatically:
- Loads the brand’s AI specs
- Injects them into the system prompt
- Retrieves relevant product context via RAG
- Generates content that respects tone, keywords, and policies
This means two brands in the same workspace can produce completely different content styles from the same prompt.
