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What is Alana Shopping B2B?

Alana Shopping B2B is an AI-powered product content platform that helps brands and retailers create, manage, and optimize product catalogs at scale. Our platform combines intelligent content generation with robust catalog management, giving your team the tools to deliver high-quality product experiences across every channel.

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What you can do

Manage Catalogs

Create, publish, fork, and merge product catalogs with full version control.

AI Content Engine

Generate and enhance product descriptions, titles, and attributes using brand-aware AI.

Multi-brand Workspaces

Manage multiple brands under a single workspace with granular role-based access.

Product Import

Bulk import products from CSV, Excel, or connect directly to retailer feeds.

Integrations

Connect to e-commerce platforms and sync product data bidirectionally.

API Access

Full REST API with interactive playground for programmatic access.

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Architecture overview

The platform is built on three pillars: Workspace layer — every organization operates within a workspace that holds brands, members, catalogs, and billing. Workspaces enforce data isolation via row-level security. Catalog engine — products live inside catalogs that can be published, forked, and merged. This git-like workflow lets teams iterate on product content without affecting live data. AI services — every content operation can be AI-assisted. The AI engine is brand-aware: it reads your brand specs (tone, keywords, policies) and applies them to every generation.

Quickstart

Get your first API call working in under 5 minutes.

API Reference

Explore every endpoint with interactive examples.