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Overview

Products are the core data unit in Alana Shopping. Each product lives inside a catalog and contains the content, pricing, and metadata needed for e-commerce feeds.

Product properties

FieldTypeDescription
titlestringProduct display name
descriptionstringFull product description
brandstringBrand name
categoryPathstringCategory hierarchy (e.g. “Apparel > T-Shirts > Men’s”)
pricenumberCurrent selling price
originalPricenumberOriginal price (for showing discounts)
currencystringISO 4217 currency code
primaryImageUrlstringMain product image URL
skustringStock-keeping unit
gtinstringGlobal Trade Item Number (EAN/UPC)
availabilitystringStock status
attributesobjectFlexible key-value attributes (color, size, material, etc.)

Optimization score

Every product receives an optimization score from 0 to 100, calculated by the score engine. The score considers:
  • Title quality (length, keyword density, readability)
  • Description completeness and richness
  • Image availability and resolution
  • Required field population (SKU, GTIN, price)
  • Category path depth
  • Attribute completeness

Score ranges

RangeRatingColor
90–100ExcellentGreen
70–89GoodSky blue
50–69Needs workAmber
0–49PoorRed

Feed readiness

A product is feed-ready when all required fields for its target feed format are populated. The feedReady boolean flag is automatically computed and indicates whether the product can be exported to Google Shopping, Meta Commerce, or other channels.

Bulk import

Products can be imported in bulk from CSV or Excel files via the import endpoint. The importer:
  1. Validates headers against expected schema
  2. Maps columns to product fields
  3. Creates products in batch
  4. Returns a summary with success/error counts
See the Product Import guide for detailed instructions.