Brands - Alana Shopping B2B

Overview

A brand represents a distinct product line or company within your workspace. Each brand carries its own identity, logo, and AI specifications that shape how content is generated.

Brand properties

Property	Description
`name`	Brand display name
`slug`	URL-safe identifier
`logo_url`	Brand logo (stored in Supabase Storage)
`description`	Brief brand description

AI Specifications

Every brand can define an AI spec — a set of guidelines that the AI engine follows when generating or enhancing content for that brand.

AI Spec Field	Purpose
`tone_of_voice`	How the brand sounds (e.g. “professional yet approachable”)
`brand_objective`	What the brand aims to achieve with its content
`target_audience`	Who the content is for
`content_policies`	Rules the AI must follow (e.g. “never mention competitors”)
`language_preferences`	Preferred language and regional variations
`keywords_always`	Words that should appear in generated content
`keywords_never`	Words the AI must avoid
`custom_instructions`	Free-form additional guidance

The more detailed your AI specs, the better the generated content matches your brand voice. Invest time in tone_of_voice and content_policies for the best results.

Brand-aware AI

When you call any AI endpoint (/ai/chat, /ai/generate, /ai/enhance) with a brandId, the engine automatically:

Loads the brand’s AI specs
Injects them into the system prompt
Retrieves relevant product context via RAG
Generates content that respects tone, keywords, and policies

This means two brands in the same workspace can produce completely different content styles from the same prompt.

Last modified on February 16, 2026