Overview
A brand represents a distinct product line or company within your workspace. Each brand carries its own identity, logo, and AI specifications that shape how content is generated.
Brand properties
AI Specifications
Every brand can define an AI spec — a set of guidelines that the AI engine follows when generating or enhancing content for that brand.
The more detailed your AI specs, the better the generated content matches your brand voice. Invest time in tone_of_voice and content_policies for the best results.
Brand-aware AI
When you call any AI endpoint (/ai/chat, /ai/generate, /ai/enhance) with a brandId, the engine automatically:
- Loads the brand’s AI specs
- Injects them into the system prompt
- Retrieves relevant product context via RAG
- Generates content that respects tone, keywords, and policies
This means two brands in the same workspace can produce completely different content styles from the same prompt.
