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Welcome

Alana Shopping B2B is an AI-powered product content platform that helps brands and retailers create, manage, and optimize product catalogs at scale. Whether you’re here to learn how to use the platform or to build integrations with our API, you’re in the right place.

Help Center

Step-by-step guides for managing your account, catalogs, and AI-powered content. Best for: Brand managers, retailers, operations teams.

Developer Docs

Technical documentation, architecture concepts, and integration guides. Best for: Developers, integrators, technical partners.

API Reference

Complete REST API documentation with interactive playground. Best for: Developers building programmatic integrations.

System Status

Real-time platform status and incident history.

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Architecture overview

The platform is built on five layers: Workspace layer — every organization operates within a workspace that holds brands, members, catalogs, and billing. Workspaces enforce data isolation via row-level security. Catalog engine — products live inside catalogs that can be published, forked, and merged. This git-like workflow lets teams iterate on product content without affecting live data. Data pipeline (Bronze → Silver → Gold) — every imported product passes through a three-stage medallion pipeline: Bronze ingests raw data with idempotency guarantees, Silver normalizes fields and detects duplicates, Gold computes a 7-dimension optimization score (0–100). Stages run automatically after import or on-demand via batch actions. AI services — every content operation can be AI-assisted. The AI engine is brand-aware: it reads your brand specs (tone, keywords, policies) and applies them to every generation. Distribution — three channels deliver catalog content to consumers:
  • Canal 1 — Feed API: NDJSON streaming feed endpoint for Google Shopping, Meta Commerce, and custom integrations; feed webhooks and consumption analytics included
  • Canal 2 — Search API: real-time product search with faceting, autocomplete, recommendations, and A/B via multi-armed bandit
  • Canal 3 — MCP Tools: 22 tools over SSE transport for AI agent integrations — inbound ingestion, outbound feeds, search, catalog management, pipeline control, and analytics
Marketplace Hub — a B2B content exchange where workspaces publish, discover, clone, and subscribe to product catalogs. Subscribers receive automatic sync updates when publishers release new versions; field-level conflict resolution (keep local, accept remote, manual review) is built in.

Quickstart

Get your first API call working in under 5 minutes.

Contact Support

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Last modified on March 18, 2026