Google Merchant Center

Overview

The Google feed returns an RSS 2.0 XML document with Google Merchant Center product attributes (g: namespace). Submit this URL directly in Google Merchant Center as a scheduled fetch.

Feed URL

GET /api/v1/feeds/google

Add this URL to Google Merchant Center under Products → Feeds → Fetch URL.

XML Format

<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0" xmlns:g="http://base.google.com/ns/1.0">
  <channel>
    <title>Your Store Name</title>
    <link>https://yourstore.com</link>
    <description>Product feed</description>
    <item>
      <g:id>SKU-001</g:id>
      <g:title>Blue Cotton T-Shirt</g:title>
      <g:description>100% cotton, pre-shrunk, available in S-XXL</g:description>
      <g:link>https://yourstore.com/products/blue-tshirt</g:link>
      <g:image_link>https://cdn.yourstore.com/blue-tshirt.jpg</g:image_link>
      <g:availability>in stock</g:availability>
      <g:price>29.99 BRL</g:price>
      <g:brand>YourBrand</g:brand>
      <g:condition>new</g:condition>
      <g:google_product_category>Apparel &amp; Accessories &gt; Clothing</g:google_product_category>
    </item>
  </channel>
</rss>

Required Fields

Field	Description
`g:id`	Unique product identifier (SKU)
`g:title`	Product name (max 150 chars)
`g:description`	Product description (max 5000 chars)
`g:link`	Product page URL
`g:image_link`	Main product image URL
`g:availability`	`in stock`, `out of stock`, or `preorder`
`g:price`	Price with currency code (e.g. `29.99 BRL`)
`g:brand`	Brand name
`g:condition`	`new`, `used`, or `refurbished`

Requesting the Feed

curl "https://app.alana.shopping/api/v1/feeds/google" \
  -H "X-API-Key: sk_live_your_api_key" \
  -o google-feed.xml

const res = await fetch(
  "https://app.alana.shopping/api/v1/feeds/google",
  { headers: { "X-API-Key": "sk_live_your_api_key" } }
);
const xml = await res.text();

import requests

res = requests.get(
    "https://app.alana.shopping/api/v1/feeds/google",
    headers={"X-API-Key": "sk_live_your_api_key"},
)
with open("google-feed.xml", "wb") as f:
    f.write(res.content)

Validation Endpoint

Check your feed for Google policy violations before submission:

GET /api/v1/feeds/google/validate

curl "https://app.alana.shopping/api/v1/feeds/google/validate" \
  -H "X-API-Key: sk_live_your_api_key"

const res = await fetch(
  "https://app.alana.shopping/api/v1/feeds/google/validate",
  { headers: { "X-API-Key": "sk_live_your_api_key" } }
);
const report = await res.json();
console.log(report.errors, report.warnings);

import requests

res = requests.get(
    "https://app.alana.shopping/api/v1/feeds/google/validate",
    headers={"X-API-Key": "sk_live_your_api_key"},
)
report = res.json()
print(report["errors"], report["warnings"])

Common Errors

Error	Cause	Fix
`Missing required attribute: g:brand`	Product has no brand	Add brand to product in Alana
`Invalid price format`	Price missing currency code	Ensure price field includes currency
`Image URL not accessible`	Image returns 404	Update product image URL
`Title too long`	Title exceeds 150 chars	Shorten product title

Last modified on March 18, 2026

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Overview

Feed URL

XML Format

Required Fields

Requesting the Feed

Validation Endpoint

Common Errors

​Overview

​Feed URL

​XML Format

​Required Fields

​Requesting the Feed

​Validation Endpoint

​Common Errors

Overview

Feed URL

XML Format

Required Fields

Requesting the Feed

Validation Endpoint

Common Errors