Managing Multiple Brands
One of Alana Shopping’s powerful features is the ability to manage multiple brands in a single workspace. This is perfect for agencies managing client brands, companies with multiple product lines, or organizations serving different market segments.Who Should Use Multiple Brands?
Agencies
If you manage product data for multiple clients, each client gets their own brand within your workspace. This keeps everything organized and prevents accidental content mixing.Multi-Brand Companies
If your company sells through different brand names (e.g., “TechPro” for business products and “TechEasy” for consumer products), each brand maintains separate catalogs and AI voice settings.International Operations
Brands can represent different regional versions of your company, each with region-specific products and messaging.Product Lines
Large retailers often have distinct product lines. Each line can be a brand with its own voice, catalog, and content strategy.Workspace vs. Brands
Your Workspace = Your Alana Shopping account and team Brands = Individual businesses/product lines within your workspace Think of it like a filing cabinet:- The filing cabinet is your workspace
- Each folder in the cabinet is a brand
- Each document in a folder is a catalog or piece of generated content
Switching Between Brands
From the Dashboard
- Look for the Brand Selector in the top left or top navigation (usually shows your current brand name)
- Click the dropdown
- Select the brand you want to work on
- The entire dashboard updates to show that brand’s data
Keyboard Shortcut (if available)
Some versions supportCmd+K (Mac) or Ctrl+K (Windows) to open a command palette and jump to a specific brand.
Each Brand Has Its Own Everything
When you switch brands, you switch to a completely separate workspace:| What’s Separate | What This Means |
|---|---|
| Catalogs | Products in Brand A don’t appear in Brand B. Each has its own product database. |
| AI Voice Settings | Brand A might sound professional, Brand B playful. Settings don’t transfer. |
| Generated Content | Descriptions and tags generated for Brand A stay in Brand A. |
| Team Permissions | You might have admin access to Brand A but read-only access to Brand B. |
| Usage & Billing | Some plans track usage per brand. Check your plan details. |
Adding More Brands
Your workspace can contain multiple brands. The number depends on your plan and pricing. To add a new brand:- Go to Brands in the sidebar
- Click Add Brand
- Follow the Adding a Brand guide
Managing Team Access
If you work with a team, you can control who sees which brands:- Go to Settings → Team & Permissions
- Select a team member
- Choose which brands they can access (often: Admin, Editor, Viewer, or No Access)
Best Practices for Multiple Brands
1. Use Clear, Distinct Naming
Don’t call them “Brand 1,” “Brand 2,” etc. Use real names so you (and your team) always know which is which. Good: “EcoCare,” “EcoCare Pro,” “EcoBaby” Less helpful: “Client A,” “Project B”2. Add Logos to Each Brand
With multiple brands, a logo makes it instant to recognize which brand you’re working on.3. Configure Voice & Tone Per Brand
Take time to set up AI Voice and Tone for each brand so the AI generates content that matches each one’s personality.4. Document Your Brands
Create a quick reference in your team wiki or notes:5. Use Consistent Processes
If you manage catalogs the same way across brands, set up a standard process (e.g., upload format, naming conventions, review steps).Switching Brands as a Team
If you’re on a team:- Each team member can switch to brands they have access to
- Changes you make in Brand A don’t affect Brand B (obviously)
- Your team can work on different brands simultaneously without conflicts
- Use comments and collaboration features to coordinate across brands if needed
Billing with Multiple Brands
Depending on your plan:- Some plans charge per brand (e.g., “includes 3 brands”)
- Some plans charge per workspace (unlimited brands)
- Some plans charge per content generation (regardless of brand count)
Common Workflows
Agency Managing 5 Client Brands
- Create a brand for each client in your workspace
- Set up team members with access to their assigned clients
- Each client gets their own isolated catalogs and AI content
- Switch between clients throughout the day using the brand selector
- Generate reports per client to show work done
Company with Eco Line + Premium Line
- Create “EcoCare Standard” and “EcoCare Premium” brands
- Configure different AI voices (friendly for Standard, sophisticated for Premium)
- Upload different product catalogs to each
- Generate content separately, keeping the product lines distinct
- Use generated content across your different sales channels
International Expansion (UK, US, EU)
- Create brands for each region: “MyBrand UK,” “MyBrand US,” “MyBrand EU”
- Upload region-specific product catalogs
- Configure AI to generate region-appropriate content (phrasing, units, terminology)
- Manage translations separately per brand
- Track which regions prefer which product types
Common Questions
Q: Can I move a product from Brand A to Brand B? A: Not directly. You’d need to export it from Brand A and import it to Brand B. Best practice: add products to the correct brand from the start. Q: Can brands share AI voice settings? A: Not automatically, but you can manually copy the settings from one brand to another if they should have the same voice. Q: What if I accidentally generate content for the wrong brand? A: Content is brand-specific, so accidental generation in Brand A doesn’t affect Brand B. You can delete it from Brand A without worry. Q: Can I merge two brands? A: There’s no automatic merge feature. If you need to combine brands, contact support for assistance.Next Steps
- Adding a Brand — Create your next brand
- Brand Settings — Configure each brand’s details
- AI Voice and Tone — Give each brand a unique voice
- Plans and Pricing — Check your brand limits and upgrade options