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The Platform for Modern Product Commerce

Alana Shopping B2B is an AI-powered product content platform designed for brands and retailers who want to create, manage, and optimize their product catalogs effortlessly. Think of it as your central hub for product information — where you can organize all your product data, generate rich descriptions powered by AI, and keep everything synchronized across your sales channels.

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Three Pillars of Alana

Alana is built on three core concepts that work together to help you manage your product business:

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1. Workspaces

Learn about Workspaces

Workspaces are collaborative environments where your team can organize brands, catalogs, and products.
Workspaces are the foundation of how you organize work in Alana. Think of a workspace as a dedicated area for your team to work together. Within each workspace, you can:
  • Invite team members and manage permissions
  • Create and manage multiple brands
  • Build and organize product catalogs
  • Set workspace-level settings and preferences
Perfect if you’re managing multiple business lines or client accounts — each gets its own workspace.

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2. Catalogs

Learn about Catalogs

Catalogs are collections of products with shared attributes, organized for specific sales channels.
Catalogs are where your products live. A catalog is a structured collection of products that share common attributes and are designed for a specific purpose — whether that’s your e-commerce store, marketplace listing, or B2B portal. Each catalog includes:
  • Product information (names, descriptions, prices, SKUs)
  • Images and media
  • Inventory and stock levels
  • Attributes and variations
  • Channel-specific customizations
You can create multiple catalogs within a workspace for different sales channels, regions, or customer segments.

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3. AI Engine

Learn about the AI Engine

Our AI engine generates product descriptions, optimizes content, and enriches your catalogs automatically.
The AI Engine is what makes Alana powerful. It uses artificial intelligence to help you:
  • Generate product descriptions — Automatically create compelling descriptions from basic product info
  • Optimize content — Improve titles, descriptions, and attributes for better searchability and conversion
  • Enrich data — Fill in missing information and suggest product categorization
  • Maintain consistency — Ensure all product content follows your brand voice and guidelines
The AI learns from your existing content to match your tone and style, so everything feels authentically you.

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How It All Works Together

Workspace
├── Brand A
│   └── Catalog (E-commerce)
│       ├── Product 1 (AI-generated descriptions)
│       ├── Product 2 (AI-optimized content)
│       └── Product 3 (Enriched with AI)
│
└── Brand B
    └── Catalog (Marketplace)
        ├── Product A
        ├── Product B
        └── Product C
You create a workspace, add your brands within it, organize your products into catalogs, and use the AI engine to enhance your product content automatically.

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Who Is Alana For?

Alana is designed for:
  • Brands that need to manage product information across multiple sales channels
  • Retailers selling thousands of products that need consistent, high-quality descriptions
  • E-commerce teams looking to scale product content creation without sacrificing quality
  • Marketplace sellers who need to optimize product listings for discoverability

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What’s Next?

Ready to get started? Here are your next steps:
  1. Create Your Account — Sign up with your work email
  2. Navigate the Dashboard — Explore the interface
  3. Create Your First Workspace — Build your first space
Questions? Check out our FAQ & Support page or visit our Developer Docs if you need technical information.
Last modified on February 16, 2026